#Cause i remember every time free
This article first appeared on Grenier aux nouvelles in June 12, 2020.[Editor's Note: The following application ideas for this week, and the Possible Sunday School Topics that follow, are offered primarily to help CEDARS campers and staff (as well as friends) see and demonstrate the great value of daily study and application of the Christian Science Bible lessons year-round, not just at camp! You can sign up to have them emailed to you free - in English by Monday each week, or by each Wednesday you can get a FREE TRANSLATION in French thanks to Pascal, in Spanish thanks to Ana or in German thanks to Helga. By assessing the situation and taking these elements into account, your organization can make the appropriate decisions. Some will appreciate the association, some will not. When a brand is publicly associated with a movement or a cause, every action, and every word counts.
The company donated $1 million to the American civil rights defense organization, the NAACP, with which it had already associated in the past. When the public eventually learns of it through social media and by word of mouth, this initiative will allow Baskin-Robbins Canada to position itself as a real ally of the cause.Īt Kellogg’s, the President and Chief Executive Officer invited employees to meet and offered them an opportunity to speak out.
This announcement was made in all humility directly to employees. It offered a list of movies, shows and books that could teach about racism and living better together to make the world a better place. The company recently offered its employees a day off on June 15, inviting them to spend the day reflecting on the cause. A message has little weight if it is not accompanied by concrete and authentic actions.įor example, take Baskin-Robbins Canada, another well-known ice cream producer. Of course, posting a message of support for a cause is a noble gesture, but it can be seen by the public as just an act, often with good reason. Taking a stand is good, but combining your words with concrete actions, is better! Take for example Ben & Jerry’s, the famous Vermont ice cream producer, who was not afraid to speak up loudly about murder, police brutality and white supremacy … all in one tweet!
Your actions will have greater reach and increase your credibility if they are in harmony with and reflect your recent positions. Rushing to action can backfire on you in different ways it is better to take the time to completely analyze the situation before acting.īe consistent with your previous actions and positions How do we behave when it comes to diversity? If this value is not part of our Corporate Social Responsibility (CSR) program, to what extent can it be adhered to by staff and customers? Does the company have a history of supporting this cause? Does it have credibility in this area? What concrete policies and actions are already in place within the organization?Īny move must be carefully considered and reflect the values of the organization. Timing is certainly important, but before investing in a social cause or a current event, it is essential to take stock of the situation and the issues. Racism and injustice have no place in our society and deserve to be exposed loudly and clearly and for as long as necessary. The recent demonstrations happening in our neighbour to the south, were succeeded by those in Montreal and more generally across Quebec and show just how important this cause is to us. Whether through an official message from the President or messages of support posted on social media, many companies and organizations have recently chosen to take a stand against racism.Ĭonsidering the importance of the movement and the sense of unity driving the population, how can brands support a cause in a truly authentic and consistent way?
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